Public Health Sudbury & Districts’ COVID-19 Social Media Visual Strategy
My Role:
Lead Graphic Designer and Production Coordinator
Objectives:
Accompany News Releases, Public Service Announcements, Reports, or other related COVID-19 communications through Social Media.
Eye catching and able to cut through other visual clutter on Facebook and Twitter
Combat misinformation from less favourable sources
Create established templates and visual style for all COVID-19 information
Outcomes:
As of December 2022, approximately 172,924 unique social media engagements and 4,472,637 people reached on all Public Health Sudbury & Districts’ accounts related to COVID-19 content.
Over 10 recurring weekly graphics developed and used on agency accounts between 2020 and late 2023.
Design Process:
Throughout the COVID-19 Pandemic the majority of Public Health work and design was reactionary due to changing guidance from government officials and strategy did not get the exploration it deserved. Because of this, many of our social posts were created very quickly throughout the first 2 years of the pandemic to provide community members with updated guidance and information as fast as possible.
Despite these barriers, we were determined to still create materials that were on-brand, quick to develop due to templates, and accessible to all audiences while still being visually engaging and hopefully cutting through other visual clutter and misinformation during this time.
All social media graphics abided by AODA accessibility standards for digital distribution and were produced in both English and French to meet the needs of our bilingual audience in Northern Ontario on both Facebook and Twitter.